Sometimes it’s hard to let go of the past. But sometimes it’s just really fun.
Ask the company formerly known as ProsperWorks.
A few months ago the San Francisco-based purveyor of smart Customer Relationship Management came to Ueno with a problem. They weren’t feeling like themselves anymore.
A change was needed. Something less about where the company came from, and more about where it’s going.
We listened a lot, talked a bit, and scratched our heads some. The result, unveiled a few weeks ago, is a complete rebrand, including a new logo, new typefaces, new colors, new shapes, a new look for their website, and a new name — Copper.
We couldn’t be happier with the result, and neither could Copper.
In fact, here’s Steve Holm, their VP of Product & Design: “We knew it would be a challenge to pull off a name change and new visual identity on a such a short timeline but the process the Ueno team led was very efficient and extremely collaborative. It felt like one team working toward the same goal and we couldn’t be happier with the result!”