Ready, set, ride

A delightfully designed electric bike

Apr 24, 2018

We’re proud to announce the launch of Cowboy, an electric bike startup, whom we worked with to create their brand, website, app, and product materials. Cowboy is on a mission to make electric bikes more appealing and accessible to commuters with a beautiful bike design, an affordable price point, and integration with cutting-edge technology.

The Cowboy team came to us with a name and a prototype. We worked with them to craft their brand, establish their visual identity and tone of voice, design the that app pairs with the bike, and design their website and product materials – including photography and printed materials.

Coinciding with their launch, our friends at Cowboy raised $3 million in a Seed round led by Index Ventures, alongside Hardware Club and Kima Ventures.

The Cowboy bike is poised to take over Europe and will hopefully make its way to the US soon. Giddy up!

Take a spin.