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Ueno rebrands Clubhouse

Nov 05, 2018

We're happy to report that Ueno just completed a project for Clubhouse, a fast-growing collaborative project management platform made by developers, for developers, and beloved by developers.

Clubhouse wanted to refresh their brand to capture a simple (not really) emotion — joy — while also addressing their offerings of “creation, collaboration, and team wins.”

Working with the Clubhouse team over a period of about four months, our designers and developers in San Francisco, New York and Reykjavík gave the brand and the website a complete overhaul with all the usual trimmings.

And the whole thing culminated with the creation of the first Ueno-designed mascot — part sherpa, part indispensable teammate.

Take a look: