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Shameless self-promotion

Ueno wins Webby for The Interview

May 13, 2019

Ueno’s Department of Shiny Things today started preparing a suitable spot for our latest Webby Award — the internet’s highest honor, according to The New York Times — which will apparently be given to us at a fancy ceremony on Wall Street this evening.

We're getting this particular award for The Interview, an internal playground project launched last year. It will be Ueno’s fifth Webby and, surprisingly to some, our first in the category of self-promotion.

The Interview started as a 3D modeling exercise, went through a period of being a game, and ended up as a virtual job interview, which is how it goes. It features five characters loosely (or not so loosely) based on actual people “working” at Ueno.

“We like to experiment,” said Ueno’s founder and CEO, Haraldur Thorleifsson, or someone who looked suspiciously like him. “Sometimes it works, sometimes it doesn’t. Actually it almost always works, somehow.”

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