Looking back with Fitbit
A microsite for Fitbitters who want to know the truth, sort of.
At the end of 2013, Fitbit asked us to come up with something cool for the holiday season.
So we did this microsite where Fitbitters could compare their achievements over the past 12 months to the (somewhat dubious) achievements of various (real) animals.
In addition to providing some light entertainment, the site also drew attention to Fitbit’s products for the holiday season.
concept, illustration, animation, and development.
Walk the walk
Tall tales from the animal kingdom
The concept was simple: Show Fitbit users how much further than a group of (slightly fictional) animals they’d traveled that year.