Amazing experiences start here
Discovering a new planet
A complete overhaul of the website of the world’s most
successful travel publisher.Launch the site
It’s a big world
Finding your way
Many people’s vacation plans start with Lonely Planet. With so much content about so many destinations, we focused on helping users find what they’re looking for, even when they’re not sure what it is yet.
All over the map
A better way to discover
The Lonely Planet map is a tool to help users discover places and activities they didn’t know they were looking for.
Location, location, location
on one page
Beautiful location pages gather the highlights of every destination in one place: articles by travel journalists, city maps, the most interesting neighborhoods, the most popular activities, and more.
A moving experience
Immersive slo-mo videography
We designed the Lonely Planet website to stand out, with beautiful immersive photography and slo-mo videography.
Read all about it
Designing the perfect travel article
Lonely Planet’s editors and journalists have produced a treasure trove of content about destinations and travel experiences. We made their templates organized, flexible and good-looking.
Quick, clear and practical
A new set of icons helps Lonely Planet users quickly understand where they are and what it’s all about.
Take it with you
Big world, small screen
The Lonely Planet website is fully responsive, adapting to screens of all sizes and shapes.