Lonely Planet

Amazing experiences start here

Discovering a new planet

A complete overhaul of the website of the world’s most successful travel publisher.

Launch the site
Continetal inspirations

It’s a big world

Finding your way

Many people’s vacation plans start with Lonely Planet. With so much content about so many destinations, we focused on helping users find what they’re looking for, even when they’re not sure what it is yet.

All over the map

A better way to discover

The Lonely Planet map is a tool to help users discover places and activities they didn’t know they were looking for.

Your destination on one page

Location, location, location

Your destination
on one page

Beautiful location pages gather the highlights of every destination in one place: articles by travel journalists, city maps, the most interesting neighborhoods, the most popular activities, and more.

A moving experience

Immersive slo-mo videography

We designed the Lonely Planet website to stand out, with beautiful immersive photography and slo-mo videography.

France
France
France
France
France
France
France
France
Travel article

Read all about it

Designing the perfect travel article

Lonely Planet’s editors and journalists have produced a treasure trove of content about destinations and travel experiences. We made their templates organized, flexible and good-looking.

It’s iconic

Quick, clear and practical

A new set of icons helps Lonely Planet users quickly understand where they are and what it’s all about.

Take it with you

Big world, small screen

The Lonely Planet website is fully responsive, adapting to screens of all sizes and shapes.

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