Let work flow
Say hello to Slack
For millions of users, Slack needs no introduction. For everybody else, there’s the new Slack dot com.
What is it, and who is it for? Slack asked us to help redesign slack.com to make it all clearer.
With a significant amount of Slack teams created there, the site is a huge driver of growth for the company. We worked closely with Slack’s team, both onsite and off, to improve conversion and better communicate the brand.
By making the site comprehensive, easy to navigate, and focusing on prospects, the redesign aims to increase the impact of slack.com on the bottom line.
A new home for work
Less is more
For the new home page we played around with a long-form, verbose version but the end result was a more minimal approach that got straight to the point.
Explaining it all
Our biggest challenge was that Slack does way more than can be covered in one go. The Slack content and marketing teams segmented the content in a way that was inclusive for all verticals but also specific enough to speak to particular audiences, settling on a broad overview of the app with CTAs to pages with more feature-rich descriptions.
Blending organic illustration with clean and crisp UI was a challenging but fun problem to solve. The illustrations created a lot of opportunitiy to bring life to product UI screenshots.
Read all about it
We used the About and Career pages to both highlight Slack’s culture and help recruit amazing people.
The faces behind the screens
Telling a story with pictures
We worked with Slack and illustrator Alice Lee to elevate its already strong illustration game, maintaining consistency throughout the site with a clean and crisp UI as well as organic illustrative characters, identifying and adding components that could be easily reused throughout the rest of the site.
Home variant 1
Home variant 2
Security / Audit
U and I forever
Bringing the user interface to life
Even for an app as friendly and colorful as Slack, screenshots of the user interface can be pretty dull. We developed small spot illustrations as well as subtle halftone patterns to help bring some well deserved life to them.