Back to the drawing board
Ueno helped Uber’s design team show off their work with a new site and a case study for their 2018 rebrand.
Uber wanted to foster design thinking, attract talent and show off the amazing work of its design and engineering teams. In 2017 we helped them launch uber.design, and later added a special case study for their 2018 rebrand.
Design, web development
Your rebrand has arrived
The 2018 case study
In September 2018 Uber unveiled “a holistic brand system that’s instantly recognizable, works around the world, and is efficient to execute.” In the run-up to the big reveal Ueno helped create a case study that goes behind the scenes to explain the big idea.
Yet another successful project with Ueno! We’ve worked with them on multiple projects at this point and having the partnership and collaboration with them always leads to fantastic results.
Strike a pose
A place for design at Uber
Uber is serious about design and engineering. To quickly show the scope of what their teams are up we designed uber.design’s home page as a collage-style feed.
Open and shut
The case studies
Case studies are at the heart of uber.design. We spent a long time with Uber’s teams crafting the perfect template that would let every project shine. Bright. Like a diamond.
It was important to really nail the homepage, because it needed to represent all different kinds of design work that gets done at Uber. We executed on several iterations to make sure we really had something good.
Flexible case study templates
Uber.design features both visually and technically inspiring designs, and dives deep into the creative processes behind them. Templates had to be flexible enough to showcase all these different types of projects.
Building this site was a great chance to showcase our animation skills and bring movement to Uber’s beautiful artwork, mixing attractive layouts with responsive techniques and smooth transitions.
Recruitment by design
Uber also wanted the site to help recruit top talent. Each team gets its own section, showing how it operates and giving potential recruits an idea what to expect.
Design at Uber is about more than the app you use. It’s also about things like their environmental projects and the constant evolution on the brand side. This site draws back the curtain and gives you an insight into the stories of the people who are behind this wide spectrum of work.
It’s great to work with an agency that doesn’t feel like an agency. We were all one team working on a project together from start to finish.