Focus on the road ahead
A completely redesigned home for Uber, reflecting its international aspirations, abundance of services, and friendlier consumer-facing brand.
Uber wanted their website to tell their unique and unfolding story to very segmented audiences in a huge international market.
Together with their teams we developed a new visual language, layouts and site structure that would help them move from the black Uber of old to a friendlier, more colorful brand, combining the global and the local. After eight months of working side by side at their offices the site launched in August 2015.
Strategy, Web Design, Art Direction
A flexible design system
Uber.com contains thousands of pages in several categories, with very different purposes. We created a flexible design system with multiple components that would give the site coherence without making it visually repetitive.
Approved for all audiences
A home page everyone
Uber is different things to different people. The home page prioritizes driver signup and explaining to a varied global audience what Uber is all about.
For a company operating in over 600 cities all over the world, localization is super important. The new uber.com comes in unique local flavors, distinguished by language, illustrations, colors and patterns.
Illustrations and icons change color depending on the user’s location. Since it’s all done in code, no interns were harmed in the process.
An Uber for every city
Uber offers an abundance of different services and options depending on location. And for every city, there’s a page explaining how exactly Uber works there.
How do you help users navigate a site with thousands of pages in dozens of categories? In the navigation we prioritized those most important to Uber’s mission, and kept the primary call to action visible at all times.
A guide for new passengers
There are two kinds of people in the world: those who use Uber and those who will. For the latter we created this page, explaining how it all works.
Taking the wheel
A guide for new drivers
Recruiting drivers was high on the list of Uber’s priorities for the site. This page answers all the questions they might have before signing up.
Support for users and communities
Uber relies on the support of the communities it serves, and in turn supports them. The site has clear guidelines and codes of conduct to ensure the safety of passengers and drivers.
We put the car in career
Jobs at Uber
With thousands of job openings all over the world, Uber is growing fast. The career section makes them easy to find.