Hubcap by Vessel
Share your everyday moments
Join the Hub
Hubcap lets you share moments with friends.
Let’s all go hubbing
Keeping your friends close
Hubcap is about sharing moments with friends. Following their activity, juggling invites and monitoring notifications are essential to the app.
Sharing a moment
Hubcap’s built-in camera makes it easy for users to share all those precious moments, before they’re lost in time, like tears in rain.
Feeding your friends
Stand by for incoming
In each Hubcap group there’s a feed for incoming moments sent by your contacts.
Three, two, one …
Launch page branding
While the Hubcap team was busy behind the scenes, preparing for launch, we designed the illustration for their holding page.
Illustration for empty states
For new users on social apps, things can be quiet at first. With empty-state designs we made sure the experience is beautiful even when not much is going on.
Just the type
Logotype for Hubcap
After playing around with Hubcap’s identity for a while we came up with this cute hedgehog, poking its little nose at a slightly quirky logotype.
The little hedgehog that could
Introducing the mascot
The Hubcap hedgehog appears in many guises and places in the app, reminding users who they’re dealing with.
Which fonts go where
After selecting GT Eesti from Grilli Type as the app’s main typeface, we came up with a style guide for when to use which variation.